Research · product ownership · adoption

Proof they will actually adopt it.

Your team already knows what to build. What's missing is proof that people will adopt it — and a network of freelancers and experts who will go and get that proof with you.

Trusted with the work
HERE Technologies BNP Paribas Fortis BNP Paribas Personal Finance BNP Paribas Cardif Malakoff Humanis NEOM Sendr Flow Research Collective WANDR Openclassrooms SparkLabs
01of 06 · Approach

Three moves, in the order they actually matter.

Discovery, product ownership and adoption — most engagements need two of the three, and the third is where projects quietly die.

Adoption work55%
DiscoverAdopt
01 / Discover

Stop guessing what your customers want

Interviews, usability testing, field immersion. You leave with decisions, not an 80-page report nobody opens.

02 / Validate

Own the product without being the engineer

Non-technical Product Ownership: backlog, trade-offs, Go/No-Go you can stand behind. Full research-to-release cycles delivered in banking and insurance.

03 / Adopt

Bring along the people who'll live with it

Workshops, stakeholder alignment, field adoption. That's where most good projects die — and where most of the engagement time goes.

02of 06 · Work

Twelve years, three industries, a network of freelancers and experts.

Consumer mapping and location tech, enterprise banking and insurance, and fast-moving SaaS GTM. Each mission is staffed from that network — a principal on every engagement, plus whichever researchers, designers and PO support the work actually needs.

Span100%
20132026

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03of 06 · Process

Four gates. Nothing hidden between them.

You see the evidence weekly, not at the end — and every gate has an honest Go/No-Go, including the one where the answer is don't build it.

Typical engagement75%
4 weeks6 months
Phase 01

Frame

Goals, users, constraints and the decision the work has to unblock.

AuditInterviewsSuccess criteria
Phase 02

Evidence

Field work with real users, run by whoever in the network knows that terrain — the part most teams skip and then guess at.

InterviewsUsabilityJourney map
Phase 03

Decide

Trade-offs on the table, Go/No-Go you can defend to a steering committee.

BacklogTrade-offsGo/No-Go
Phase 04

Adopt

Workshops and stakeholder alignment so the thing survives contact with the org.

WorkshopsAlignmentHandover
04of 06 · Proof

The numbers, with their arithmetic shown.

Every figure below decomposes into named platforms and countable conversations — no round numbers without a source.

People reached100%
HERE 180MBNPP 30M
01
200M+
real people reached by the platforms this work has shaped strategy for — HERE's location platform (180M+ vehicles) and BNP Paribas' banking services (30M+ customers)
02
$2M+
in investments influenced through strategic advisory work
03
200+
one-on-one conversations across user research interviews, stakeholder workshops and sales calls
05of 06 · References

In their words, not ours.

Design leads, heads of research and revenue officers who worked with the network directly.

On file

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06of 06 · Get in touch

Tell it in your words. The concierge composes the rest.

It reads your request, picks the comparable engagements and composes a file under a unique link. Two minutes, not a ten-field form.

References on file100%
14 references16 case studies

Describe your situation. You leave with the proof that concerns you, not a brochure.

16 case studies, 13 metrics, 14 references — held until they're relevant to you, not hidden from you.